Consider why the other
party is being difficult.
With an understanding of the other parties
interests and development of a set of alternatives you
may well be ready to start negotiations... but is the other
party?
The other party may introduce o bstacles that stall the negotiation process
simply because they aren't comfortable in beginning negotiations.
Other reasons such as the fear of losing control, feeling overwhelmed or perhaps
resistance to a proposal or idea that they didn't come up with may also cause
the negotiation process to get off to a slow start.
By considering the ego and communication style of the other party and the key
decision makers this situation can often be avoided. Remember t he more you
know about a persons behaviour, motivation and communication style the better
equipped you are to reach an agreement that meets both of your interests.
William Ury believes that to reach agreement there is a need to build a “golden
bridge” which draws your opponent in the direction you want him to move. It
is important to make it easy to reach agreement by involving the other party
in devising a solution that is their idea, not just yours, and one which, satisfies
their unmet interests and allows them to save face.
Play the game.
Successful negotiation relies heavily on
your own behaviour and communication style. These factors
impact greatly on how another party perceives and interacts
with you.
Many n egotiations can be lengthy and time consuming. An effective method of
minimising the time taken for negotiation is to create an environment of participation.
Involve the other party by asking them “How would you solve the problem so
that we are both satisfied?” From there you can build on the discussion with
ideas that are of interest to you or from ideas that you both have in common.
If your opponent is reluctant to come up with ideas or suggestions and is holding
up the negotiation you could try to offer alternatives for them to choose.
This approach gets the other party involved and gives them an amount of ownership
of the solution.
Often asking questions such as “What do you think will happen if we don't reach
agreement?” will get the other party thinking about consequences if a solution
isn't found and may help turn negotiations around. However be careful to avoid
threats as they can turn the focus of the negotiation into a position of power
rather than a solution.
Warnings are sometimes more effective but use them carefully as they
may provoke or cause the other party to react in some way.
In some circumstances introducing a neutral third party can assist in unlocking
a difficult negotiation.
Its not over till its over.
Throughout the negotiation process try to
stay calm until the end and not assume completion until
you have both clearly understand the agreement. This may
involve some clarification and repetition but it may just
save you from future misunderstandings and may help to
produce a lasting agreement.
A w ritten agreement is one of the best ways of securing negotiations and are
more effective if they include guarantees, which aim to protect both parties
from withdrawals or broken promises. Regardless of how you feel about the other
party is it important to end the negotiation on a positive note. This will
assist in creating a positive future working relationship.
References:
Getting Past No, Negotiating with difficult
people: William Ury: Great Britain, 1991: Business Books
Limited.
Getting to Yes, Negotiating an agreement
without giving in: Roger Fisher & William Ur
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